Campaign sets
Hero shots, portraits, details, ad crops. One direction across the whole series.
Kajetan Orzechowski
AI Creative Director
Campaign visuals. Brief to finished assets.
Film school eye. AI speed. You get campaign-ready stills and short video that feel like your brand, not like a stock library.
I start with how the brand should feel. Everything else follows from that.
- Fashion
- Lifestyle
- Product
- Stills · Motion
Campaigns
Campaigns I directed and produced. Concept, mood, finished assets.
Projects
Side projects and experiments. AI characters, UGC, new formats.
Campaigns
Full campaign sets. Concept to finished assets.
Fashion / lifestyle
Characters, styling, light. Lookbooks, campaigns, or social.
Product shots
Clean product with mood. For stores, social, or pitch decks.
Short video
Motion that matches the stills. Same look, moving.
Pipeline
Every project follows this flow. AI tools, human decisions.
01
Brief + Moodboard
Brand direction
Conversation or brief. I define the visual language: palette, light, framing, mood. Film references, not Pinterest boards.
02
Midjourney
Base compositions
Image generation with --style raw and --sref for consistency. I fight AI defaults to get the exact mood. 10-20 variants per frame, 2-3 survive.
03
Nanobanana Pro
Refinement + 4K
Product inpainting, artifact cleanup, color grading, 4K upscale. This is where AI output becomes campaign-ready.
04
Kling 3.0
Motion
Image-to-video for product reveals, fashion motion, loops. When stills need to move.
05
Remotion + CapCut
Edit + delivery
Animated text, CTA, music sync. Final cuts in channel formats: 9:16 Reels, 1:1 feed, 16:9 web.
Film background
Film school taught me to think in images. Framing, editing, narrative.
01
Film and Audiovisual Arts
Film studies. Framing, narrative, visual culture.
02
Seeing Myself Through a Foreign World
Original film shot in Japan. Thesis project. Direction, screenplay, editing.
03
Netflix Film Workshops
Netflix film workshops. I directed, wrote and edited "Bella".
04
Microsoft & LinkedIn: Generative AI
Microsoft/LinkedIn certificate. Generative AI, prompt design, content automation.
Selected work
Single frames. Light, framing, mood.
E-commerce case
I also understand the operational side. Built a store from scratch.
kucar.eu + KucaTools
I built the entire e-commerce store solo (detailing industry, 3,600+ products): ERP data import, PrestaShop store, UI/UX, payments, shipping, hosting, launch. On top of that I built KucaTools, my own panel for managing descriptions, SEO, images and missing data.
- Scale
- 3,600+ products
- Role
- solo build
- System
- AI + Allegro API
~3,600+ productsKucaToolsAI + Allegro APIERP / SubiektPrestaShop UI/UXSEO + product data
- Subiekt / ERP data import and cleanup
- AI for descriptions, SEO, naming, classification and image checks
- missing catalogue data cleanup
- custom UI/UX, payments, shipping, email, hosting and store launch
Contact
Available now. Remote, contract or B2B.